The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Alopecia Mirror
Agency: FCB Health New York, an IPG Health Company / New York + Pfizer / New York, NY + Fuze
Client: Pfizer/Litfulo Category: Experiential / Immersive / Events
Mind’s Eye
Agency: Area 23, an IPG Health Company / New York + MND Association / Northampton, UK + Deep AI / San Francisco + Amylyx Pharmaceuticals / London
Client: MND Association, DeepAI, Amylyx Pharmaceuticals Category: Experiential / Immersive / Events
The Look Beyond Stable Display
Agency: Humancare, an IPG Health Company / New York + Scott Motion Films / Marstons Mills, MA
Client: Boehringer Ingelheim Category: Experiential / Immersive / Events
The Systemic Booth
Agency: Area 23, an IPG Health Company / New York + HORIZON THERAPEUTICS / Deerfield + THE MILL / New York City
Client: Horizon Therapeutics Category: Experiential / Immersive / Events
Award:
2024 Pharma Merit Award
Agency:
FCB Health New York, an IPG Health Company / New York + Pfizer / New York, NY + Fuze
Client:
Pfizer/Litfulo
Title:
Alopecia Mirror
Category:
Experiential / Immersive / Events
Annual ID:
OS24_PH021M
Award:
2024 Pharma Merit Award
Agency:
Area 23, an IPG Health Company / New York + MND Association / Northampton, UK + Deep AI / San Francisco + Amylyx Pharmaceuticals / London
Client:
MND Association, DeepAI, Amylyx Pharmaceuticals
Title:
Mind’s Eye
Category:
Experiential / Immersive / Events
Annual ID:
OS24_PH022M
Award:
2024 Pharma Merit Award
Agency:
Humancare, an IPG Health Company / New York + Scott Motion Films / Marstons Mills, MA
Client:
Boehringer Ingelheim
Title:
The Look Beyond Stable Display
Category:
Experiential / Immersive / Events
Annual ID:
OS24_PH023M